5/29/2023 0 Comments Focused differentiation strategy![]() In many regions there have been close links between farming and crafts, tourism, retailing, and the entire economy. Regarding the further development of the second pillar of the EU’s Common Agricultural Policy CAP and the structural funds for the period 2014–2020, the EU European Economic and Social Committee (EESC) pointed out that regional food value chains as drivers for cross-sectoral leveraging value-creation potential have a strong impact on regional development. The study’s findings should contribute to the development of differentiated business models in the food sector and strengthening their role in smart regional development. Results of the research indicated vegetable and fruit processing, beekeeping, and milk processing as sectors of the most promising value-added food products, including those that form the region’s basket of products. Survey research was conducted in the period December 2018–January 2019, among 67 farmers, legal entities, and unincorporated enterprises−producers of high-quality niche food products in Braničevo–Podunavlje region. A range of survey indicators enable farmers and entrepreneurs of differentiated products to emphasize key success factors, detect barriers, and generate business ideas and innovations. ![]() ![]() The research methodology includes survey research focused on the producers engaged in the production of value-added agricultural products, which have a greater potential for differentiation and branding. The paper examines differentiation business strategies in food production in Braničevo-Podunavlje region (Serbia).
0 Comments
Leave a Reply. |